Case Study: ChargePoint improves EV charging adoption and revenue with Suzy

ChargePoint boosts session starts and repeat charging with Suzy

ChargePoint, an electric vehicle charging leader, sought to understand what EV drivers actually wanted to prioritize in their product roadmap. They partnered with the consumer insights platform Suzy to tackle this challenge.

Suzy implemented an Attitudes & Usage (A&U) survey targeting real EV and hybrid drivers. The solution uncovered that consumers prioritized charger status, upfront costs, and personalized perks. By building their strategy around these specific insights from Suzy, ChargePoint saw higher session starts, increased repeat charging, and unlocked new pathways for monetization.

ChargePoint