Case Study: Christian Brothers Automotive streamlines franchise marketing with Suttle-Straus

Christian Brothers Automotive unifies 2 websites into 1 with Suttle-Straus

The customer, Christian Brothers Automotive, faced challenges with rigid tools for localizing their print and digital marketing materials across their 240+ franchise locations. They partnered with vendor Suttle-Straus to build a new, more flexible online Marketing Toolbox to better support their local owners.

Suttle-Straus implemented a customized brand portal solution that consolidated print and promotional assets into a single, user-friendly site. This eliminated the need for multiple vendors, allowed franchisees to create ads in any size, and freed corporate marketing from support tasks. The results included increased user adoption, a decrease in requests for custom designs, and a significantly improved experience for local owners.

Christian Brothers Automotive