Case Study: Keytours Vacations improves branding and marketing performance with Sutter Group

Keytours Vacations - Customer Case Study

Keytours Vacations, an international travel company, turned to Sutter Group for a complete brand audit and rebuild of its visual identity system as part of a broader branding and marketing refresh. The company also needed help understanding its competitive landscape and updating its messaging across marketing materials.

Sutter Group conducted internal and external research, created a 25-page strategic marketing plan, redesigned email and landing page templates, and took over Keytours Vacations’ Google Adwords account. The work helped double click-through rates, increase open rates by more than 13% on an ongoing basis, and raise sell-through rates by 8% within the first month of use.

Keytours Vacations