Case Study: Daughters of the American Revolution achieves a unified brand identity with Sutter Group

Daughters of the American Revolution creates its first official brand identity with Sutter Group for 185,000 members across 3,000+ chapters

Daughters of the American Revolution faced a challenge with a fragmented visual identity, as their informal clip art logo had been customized inconsistently across thousands of chapters with no formal branding or standards. The organization engaged Sutter Group for brand identity and logo design services to create a unified brand language.

Sutter Group developed a new stylized logo mark symbolizing the American flag and representing DAR's founding principles, paired with a comprehensive brand standards guide. The solution provided the first true brand identity for the organization's 185,000 members and 3,000+ chapters worldwide, honoring its history while ensuring future consistency.

Daughters Of The American Revolution