Case Study: Redland City Council builds stronger regional brands with Sustainable Marketing

Redland City Council launches two regional brands with Sustainable Marketing

The Redland City Council engaged Sustainable Marketing to develop new regional branding for the areas of Capalaba and Cleveland. The goal was to promote the unique aspects of each region to improve their future prosperity.

Sustainable Marketing implemented a solution involving in-depth research and community engagement to understand the identity of each center. The process included focus groups, concept development, and multiple revisions, culminating in the creation of logos and taglines that were voted on by local businesses. The vendor, Sustainable Marketing, delivered comprehensive style guides, and both the Capalaba Business Improvement District and the Cleveland Traders embraced the new branding to support their goals.

Redland City Council