Case Study: Redland City Council achieves stronger regional branding for Capalaba and Cleveland with Sustainable Marketing

Redland City Council - Customer Case Study

Redland City Council worked with Sustainable Marketing to develop a new regional branding strategy for Capalaba and Cleveland. The council needed to better promote what made each centre unique and support the future prosperity of both regions, using services such as brand positioning, client insights research, and community engagement.

Sustainable Marketing delivered sustainable brand positioning, a visual identity, style guides, and grassroots marketing tools for both centres. The new branding was well received by the Capalaba Business Improvement District and the Cleveland Traders, who embraced it and began using it to support their goals.

Redland City Council

Alan Burgess

Manager