Sustainable Marketing
70 Case Studies
A Sustainable Marketing Case Study
Radiant Australia, a Brisbane-based supplier of commercial and residential solar racking, faced a challenge in sustaining its growing brand reputation with its initial marketing efforts. They engaged Sustainable Marketing to develop a more professional marketing and digital strategy to bring their brand story to life for their customers.
Sustainable Marketing developed a comprehensive brand positioning and digital strategy for Radiant Australia. This included building a new, mobile-friendly website, organizing professional photography, and implementing a useful Systems Calculator tool for customers. The solution positioned the brand for its next stage of evolution, with the managing director noting the new website would leave sales trips with a stronger impact and present a highly professional image online.