Case Study: QCCS Group strengthens its brand and marketing with Sustainable Marketing

QCCS Group - Customer Case Study

QCCS Group, a diversified provider of services to the mining and construction industries, needed help bringing its family of brands together and clearly defining its competitive advantage. Sustainable Marketing worked with the company to develop a stronger brand positioning, visual identities, and a corporate brochure.

Sustainable Marketing visited the Mackay site, ran brainstorming sessions, and interviewed staff and clients to uncover the brand’s core message, “whatever it takes – safely and efficiently.” The vendor then created unified visual identities for QCCS and QBCT and a brochure that highlighted the group’s strengths, helping QCCS Group increase clarity, strengthen its future focus, and roll out the new positioning across signage, vehicles, uniforms, capability documents, and websites.

QCCS Group

Craig Bogaarts

General Manager