Case Study: Oz Bin Cleaning achieves stronger brand consistency and higher sales conversion with Sustainable Marketing

Oz Bin Cleaning - Customer Case Study

Oz Bin Cleaning, a world leader in domestic and commercial bin cleaning, needed a more coordinated and unified approach to marketing across its franchise network. They partnered with Sustainable Marketing for sustainable brand positioning, client insights research, and a franchisee marketing process to better align their messaging and materials.

Sustainable Marketing developed new brand positioning, copy, and a suite of marketing tools including telephone scripts, follow-up emails, direct mail, sales flyers, quotation letters, and promotional flyers. The result was stronger brand consistency, improved brand image, and higher sales conversion rates, while helping each franchisee become a more effective marketer.

Oz Bin Cleaning

Mary Kellett

Master Franchisee