Sustainable Marketing
70 Case Studies
A Sustainable Marketing Case Study
One Life Medical, a family-owned medical practice previously known as Capalaba Surgery, faced the challenge of rebranding and elevating awareness as they moved to a new location. They engaged Sustainable Marketing to develop a new company name, a brand positioning strategy, and a visual identity to help attract new patients.
Sustainable Marketing created a new name, brand story, and visual identity for the practice and implemented ongoing marketing campaigns. These included public relations, advertising in local publications, and targeted health check campaigns. As a result, the practice saw a considerable increase in patient numbers, a positive shift in their patient billing ratio, and achieved a high level of brand awareness and trust within its first 12 months.