Case Study: Model Aeronautical Association of Australia boosts event attendance and membership growth with Sustainable Marketing

Model Aeronautical Association of Australia grows membership 9.2% annually with Sustainable Marketing

The Model Aeronautical Association of Australia (MAAA) needed to raise awareness of its sport and attract a new generation of aeromodellers, specifically families, for its F1 Air Race Sandown 2016 event. To meet this challenge, they engaged Sustainable Marketing to provide event marketing, public relations, and event management services.

Sustainable Marketing implemented a fully integrated strategy that included national TV coverage, radio advertising, industry magazine advertorials, a dedicated campaign website, and Facebook promotion. The results were highly successful, with approximately 3,500 people attending the event—a 20% increase from the previous year—and over 7,300 unique visitors to the campaign website. The event also generated significant national media coverage, successfully raising the sport's profile with a wider audience.

Model Aeronautical Association of Australia