Case Study: Model Aeronautical Association of Australia boosts membership, engagement and visibility with Sustainable Marketing

Model Aeronautical Association of Australia grows Facebook fans 9x with Sustainable Marketing

The Model Aeronautical Association of Australia (MAAA), the largest aeromodelling organisation in Australia, faced challenges with low member visibility, confidence, and engagement. To improve member retention and growth, they engaged Sustainable Marketing as their outsourced marketing team.

Sustainable Marketing implemented a comprehensive solution including strategic marketing planning, a new website, a digital magazine (Wingspan), public relations, social media management, and member research. The results were significant, with member retention reaching 93% during COVID, a Net Promoter Score increase from -11.77 to 40, and Facebook followers growing from 1,450 to over 13,000. Sustainable Marketing's efforts also achieved strong PR coverage and industry-leading open rates for newsletters and the digital magazine.

Model Aeronautical Association of Australia