Case Study: Little Ship Club boosts membership and surplus with Sustainable Marketing

Little Ship Club grows membership 10% and gains a $50,000 surplus with Sustainable Marketing

The Little Ship Club, a recreational boating club, faced financial losses and a need to improve member engagement and communications. They engaged vendor Sustainable Marketing for strategic marketing communications and operational management services.

Sustainable Marketing implemented a strategy focused on transparent communication through newsletters and Facebook to keep members informed and engaged, especially during COVID-19 lockdowns. They also promoted events, installed new signage, and created marketing materials. This solution led to a dramatic financial turnaround, from a loss of over $162,000 in 2019 to an estimated $50,000 surplus in 2021. Membership also grew by 10%, and the club retained its staff. Sustainable Marketing's efforts successfully transformed the club's financial health and member relations.

Little Ship Club