Case Study: Little Ship Club achieves record Seafood Spectacular growth with Sustainable Marketing

Little Ship Club - Customer Case Study

Little Ship Club, a recreational club on North Stradbroke Island, engaged Sustainable Marketing to promote its annual Seafood Spectacular event. The club's challenge was to increase event attendance and revenue while also raising its profile as a local destination.

Sustainable Marketing implemented a comprehensive marketing solution that included Facebook events and advertising, local flyers, public relations in local media, and radio advertisements. The results were significant, with the 2020 event attracting over 800 attendees, a 235% increase from the previous year, and achieving a 165% revenue increase. The vendor's efforts continued to deliver strong results, with the event generating a surplus of $23,354 in 2025. Sustainable Marketing also helped the club achieve a 10% growth in membership.

Little Ship Club

Rod Johnston

Commodore