Case Study: Kiddo boosts app awareness and user growth with Sustainable Marketing's PR campaign

Kiddo registers 500 babysitters and 700+ bookings with Sustainable Marketing

Sustainable Marketing was engaged by Kiddo, an on-demand babysitting booking app, to raise awareness of its new application and increase its number of users. The challenge was to generate significant exposure for the app's launch to attract both parents and babysitters to the platform.

To meet this challenge, Sustainable Marketing implemented a targeted public relations campaign. This involved securing coverage in local and national media outlets, including parenting and business publications, and distributing tailored media kits to key journalists. The campaign was highly successful, resulting in features on major programs like A Current Affair and in publications like The Courier Mail. Sustainable Marketing's efforts led to measurable impact, with Kiddo registering 500 babysitters, completing over 700 bookings, and attracting thousands of parent registrations following the campaign.

Kiddo