Case Study: Geo Brick builds a sustainable brand with Sustainable Marketing

Geo Brick builds a sustainable brand with Sustainable Marketing in 2015

Geo Brick, a manufacturer of carbon neutral bricks, faced the challenge of effectively marketing its innovative product to architects, developers, and homeowners. The company's managing director was initially apprehensive about the complexity and cost of marketing, requiring expert guidance. They engaged Sustainable Marketing to develop a comprehensive strategy and provide the necessary marketing services.

Sustainable Marketing implemented a full suite of services including a new sustainable brand positioning strategy, visual identity, marketing brochures, advertising, editorials, and an online marketing strategy. The results were highly successful, transforming the client's fear into confidence. The managing director provided a glowing testimonial, stating that the approach made marketing manageable and would lead to the company's success. Sustainable Marketing's work also secured features for Geo Brick on programs like ABC’s New Inventors.

Geo Brick