Sustainable Marketing
33 Case Studies
A Sustainable Marketing Case Study
Equeva Group, the largest 3.5-star accommodation group in the Blue Mountains with six affordable properties, wanted to improve the professionalism of its brand and increase bookings across its portfolio. Sustainable Marketing was engaged to support the business with brand architecture strategy, strategic marketing planning, digital marketing, advertising, public relations, marketing communications, new websites, and social media.
Sustainable Marketing implemented integrated marketing management systems, refreshed the brand story and key messages, improved digital assets and strategy, and ran targeted campaigns across digital and traditional channels. The work helped Equeva Group focus spend on the best-performing activities, increase direct bookings online and by phone, and boost engagement with Facebook fans, while elevating the overall brand and driving more profitable bookings.
Aviad Panta
Equeva