Case Study: Equeva boosts direct bookings with Sustainable Marketing

Equeva boosts direct bookings across 6 Blue Mountains properties with Sustainable Marketing

The customer, Equeva Group, the largest 3.5-star accommodation group in the Blue Mountains, engaged vendor Sustainable Marketing to improve its brand's professionalism and increase bookings across its six properties. The challenge involved enhancing brand positioning and driving more direct, profitable bookings.

Sustainable Marketing implemented a comprehensive solution including strategic brand positioning, new marketing plans, integrated digital strategy, advertising, public relations, and marketing communications. The results included increased direct online and phone bookings, improved brand elevation, and greater engagement on social media, making the marketing spend more effective and profitable for the customer.

Equeva