Case Study: Edge Contracting Group boosts brand clarity and web presence with Sustainable Marketing

Edge Contracting Group launches a new website in October 2012 with Sustainable Marketing

The customer, Edge Contracting Group, a medium-sized mechanical construction and maintenance company, faced the challenge of improving its brand professionalism and creating cohesive marketing materials. They engaged the vendor, Sustainable Marketing, for a brand architecture strategy and the development of new digital assets.

Sustainable Marketing developed a new visual identity and brand architecture for the customer's parent group, unifying its brands. They also created a capabilities document and launched a new website for Edge Contracting Group, which included a job search feature to aid SEO. The customer reported that the solution boosted the visibility and reputation of all its brands and increased its marketing clarity and focus.

Edge Contracting Group