Case Study: CTEK grows market share with Sustainable Marketing

CTEK grows Australia and New Zealand into its third-largest market with Sustainable Marketing

CTEK, a world-leading authority on battery technology and chargers, sought to elevate its brand and grow sales in the Australian and New Zealand markets. To meet this challenge, they engaged the vendor Sustainable Marketing to provide integrated public relations and marketing services.

Sustainable Marketing implemented a comprehensive solution that included PR campaigns for product launches, strategic advertising, social media management, and the creation of key influencer programs. This work successfully grew the region into CTEK's third-largest global market, established the brand as the number one battery charger in Australia and New Zealand, and led to consistent year-on-year sales increases.

CTEK