Sustainable Marketing
33 Case Studies
A Sustainable Marketing Case Study
Coffee Bella, now Bella Manufacturing, is a specialist in customised hospitality vehicles, providing an end-to-end solution from design and consultancy through to manufacturing, after-sales service, and training. When the business suffered a significant loss of online leads and needed to regain search rankings quickly, it also wanted to rebrand and grow its business. Sustainable Marketing was brought in to help improve its digital performance and provide strategic marketing support.
Sustainable Marketing delivered a concise strategic marketing plan, content marketing plan, ongoing marketing mentoring, and advice, along with digital marketing, web copy, and management of the website build. The work also supported Coffee Bella’s rebrand to Bella Manufacturing with a new name and visual identity. Results included clearer brand positioning, more than 80 website leads per month, and achieving double the sales target in one month in 2015.