Case Study: All Aged Care strengthens its brand and digital presence with Sustainable Marketing

All Aged Care - Customer Case Study

All Aged Care, a trusted not-for-profit aged care provider serving a culturally diverse community, needed to respond to increasing competition after the introduction of Consumer Directed Care and the National Disability Insurance Scheme. To help reposition the brand and strengthen its online presence, Sustainable Marketing was engaged to support its marketing and digital strategy.

Sustainable Marketing developed a new brand positioning, key messages and copy, a digital strategy to drive online leads, and a responsive website to support B2B sales, along with social media mentoring. The result was a clearer brand story that highlighted All Aged Care’s unique culturally diverse aged care offering and improved digital capability, though no specific numerical metrics were provided.

All Aged Care