Case Study: a US-based retail brand achieves 74% seasonal traffic growth with SUSO Digital

US-Based Retail Brand grows seasonal traffic 79% with SUSO Digital

The client, a US-based home décor and seasonal services retailer, faced challenges with a fragmented website structure spread across multiple subdomains, which diluted its authority and hindered its ability to capture traffic during peak seasonal periods. Additional obstacles included duplicate location content and underdeveloped service pages. To address this, they partnered with the white label SEO agency SUSO Digital for a comprehensive SEO and site migration strategy.

SUSO Digital consolidated the client's multiple subdomains into a single authoritative domain and optimized key service, local, and seasonal pages with targeted content and link-building. This solution successfully strengthened the site's overall authority and seasonal visibility. The results included a 74% growth in seasonal organic traffic and an increase from 29 to 79 keywords ranking in Google's top 10 positions.