Case Study: Skyscanner achieves 862 Google AI Overviews citations with SUSO Digital

Skyscanner earns 862 Google AI Overviews citations with SUSO Digital

The customer Skyscanner, a travel search platform, faced challenges in the evolving search landscape despite strong brand recognition. Their specific issues included limited visibility in legacy search results, content not optimized for AI-generated overviews, and underutilized search opportunities. The vendor SUSO Digital was engaged to address these.

SUSO Digital implemented a future-ready strategy focusing on structured content design and technical optimization. They rewrote key content and optimized metadata for AI classification and enhanced crawlability. As a result, within twelve months of Google AI Overviews launching, Skyscanner earned 862 citations in the target location, significantly improving its AI search visibility.

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