Case Study: Opinion American achieves faster, representative public opinion insights with Survox

Respondent Recruitment for Public Opinion Research

Opinion American, a national polling organization, faced the challenge of conducting public opinion research that accurately represented a diverse population. They needed a method to efficiently gather insights from specific demographic targets, including seniors and rural communities often missed by online-only surveys, and to deliver timely, quota-driven results without over-sampling.

To address this, Survox implemented its respondent targeting and multi-channel data collection platform. The solution combined outbound phone surveys, utilizing both live interviewers and automated IVR systems, with intelligent sample and quota management. This allowed Survox to deliver a representative sample of respondents each day, providing Opinion American with early, accurate insights that aligned with final results and enabled faster, more informed decision-making for their clients.