Case Study: Via Esca achieves trial-user insights and improved NPS with Survicate

Via Esca - Customer Case Study

Via Esca, a Finland-based health company with 100+ employees that helps customers improve their eating habits, needed a simple way to survey trial users and measure satisfaction without adding another disconnected tool. They wanted a single solution that integrated with Intercom to run NPS, cancellation, and follow-up surveys around their 3-week training program.

Using Survicate’s Intercom integration and email surveys, Via Esca runs an NPS after training, a cancellation survey, and a three-month follow-up to check habit retention. The team gained clear, actionable insights into why people join or leave, validated internal theories, and used over-time NPS tracking and open-ended responses to identify drivers of satisfaction—NPS dipped early on but rose after a new app launch—while templates and seamless integration streamlined the process.

Via Esca

Katja Lindqvist

Marketing Manager