Case Study: Medialivre achieves a more customer-centric approach with Survicate

Medialivre’s Journey Pivoting Into a Customer-Centric Business Approach with User Insights

Medialivre, a leading media company in Portugal, wanted to become more customer-centric by better understanding its online readers and visitors. To support this shift, the company brought in a UX Researcher and used Survicate survey software to start collecting feedback through NPS, CSAT, semestral evaluations, and targeted website surveys.

With Survicate, Medialivre quickly turned user feedback into action, replacing guesswork with data-driven decisions. The surveys helped confirm new ideas and led to tangible changes, including a filtering dropdown on Record.pt to surface other sports beyond soccer; in some verticals, Survicate helped Medialivre gather 1,000+ responses in about three hours, with other surveys reaching analysis-ready volumes in 5–10 days.

Medialivre

Patricia Caldas

UX Researcher