Case Study: Wellhub achieves deeper user insights and faster product decisions with Survicate

How Wellhub Built a Potent Engine for User Insights With Survicate

Wellhub, a corporate wellness platform serving employees, fitness partners, and enterprise clients, needed a better way to gather and act on user feedback as it expanded globally. The company had originally used Survicate mainly for NPS, but lacked a centralized, scalable approach to surveying different user groups and capturing deeper UX insights at key moments.

Using Survicate, Wellhub built a broader feedback engine with email, web, in-product, and push surveys, plus AI-powered analysis of open-ended responses. Survicate helped Wellhub collect over 110,000 survey responses a year with a 94% average completion rate, turn 2,000+ comments into actionable themes in 1.5 days, and deliver leadership-ready research in under a week, improving decision-making, governance, and user experience.

Wellhub

Bruna Maia

Director of User Experience