Case Study: Vestd achieves more consistent UX with Survicate

How Vestd Creates Consistent User Experience with Survicate and FullStory

Vestd, a UK-based share scheme and equity management platform, was growing quickly and needed a better way to keep its web app consistent while understanding why users experienced friction. The team wanted continuous, low-effort feedback instead of relying on time-consuming interviews and manual surveys, so Vestd turned to Survicate and its integration with FullStory to support UX research and in-app feedback collection.

Survicate helped Vestd launch recurring customer happiness surveys and contextual in-app surveys on specific pages and features, while FullStory provided session recordings to explain the “why” behind responses. Using Survicate, Vestd reached an 88% satisfaction score, redesigned confusing user journeys, and reduced support tickets for one issue from a few per month to zero.

Vestd

Tom Alcock

UX Researcher