Case Study: Prowly achieves stronger brand recognition and higher report conversions with Survicate

How Prowly Used Survicate to Create a Powerful Industry Report

Prowly, a PR automation software company, needed a way to boost brand recognition and create a standout industry report in a crowded market. To gather credible insights from PR professionals, Prowly used Survicate to build a customized, professional-looking survey for its “State of PR Technology 2022” report.

Using Survicate, Prowly collected just under 200 responses and uncovered key findings about PR tool usage and satisfaction. The campaign surpassed its download goal by 30%, achieved a 12.62% conversion rate versus a 7.6% industry average, and drove a 10% net audience growth across social channels, while also earning organic media coverage and stronger recognition in the PR industry.

Prowly

Viktoriia Stepanova

Brand Marketing Team Lead