Case Study: Pranamat achieves automated NPS growth and stronger brand advocacy with Survicate

How Pranamat Automates Its NPS Collection and Grows Brand Advocacy With Survicate

Pranamat, a premium acupressure mat manufacturer, wanted to strengthen brand advocacy and measure customer sentiment more reliably, but its manual NPS process was slow, inconsistent, and hard to scale. The company needed a better way to collect feedback, support its affiliate-driven marketing model, and work with ActiveCampaign—using Survicate to automate the process.

Survicate helped Pranamat automate NPS collection through a native ActiveCampaign integration, embedding surveys in post-purchase emails and routing promoters and detractors into different workflows. The result was a 90%+ survey completion rate, 32% of survey promoters becoming program affiliates, and an improved Facebook rating of 4.9/5.

Pranamat

Aleksejs Krūmiņš

Head of Growth Marketing