Case Study: ParkBee achieves a 20% decrease in contact rate with Survicate

How ParkBee Optimizes the Urban Parking Experience with Customer Insights

ParkBee helps city drivers find parking by partnering with private property owners and car park operators to unlock spaces for public use, but it needed a better way to monitor and improve the customer journey. To do this, ParkBee’s Customer Service team used Survicate CSAT surveys to collect qualitative feedback on the parking experience, from finding a space to understanding location details.

With Survicate, ParkBee combined customer feedback with its other data in Looker to spot pain points and act quickly. Based on insights about hard-to-find parking spots, ParkBee added more signage and improved app instructions and photos, leading to a 20% decrease in contact rate for that issue.

ParkBee

Louise Alberg

Customer Service Manager