Case Study: Looka achieves 2400% ROI with Survicate

How Looka Forges Continuous Customer Feedback Into 2400% ROI Increase

Looka, a SaaS AI-powered logo maker, needed a better way to understand why many users signed up but didn’t purchase. In 2017, the company turned to Survicate, using its survey tool with Intercom integration to collect continuous customer feedback from non-buyers, customers, and partners.

Survicate helped Looka automate surveys, segment responses, and analyze feedback weekly, enabling targeted follow-up emails, product improvements, and educational campaigns. The results were significant: Looka increased purchase conversion, generated a steady stream of customer stories, strengthened its partner program, and ultimately achieved a reported 2400% ROI increase, with partners contributing about 33% of gross profit.

Looka

Michael Irvine

Head of Marketing