Case Study: Brainly achieves viral marketing growth with Survicate

How Brainly Powers Viral Marketing with Customer Feedback

Brainly, the global online learning platform, needed a scalable way to gather customer feedback from its massive international audience and understand the “why” behind user behavior. Using Survicate, Brainly was able to run targeted website surveys across teams to support product decisions, marketing, and audience research.

Survicate helped Brainly launch fast, concise surveys on high-traffic pages and run recurring feedback programs like “the value of Brainly,” enabling data-driven messaging, product insights, and viral content creation. The impact was significant: Brainly has run 800+ surveys, collected nearly 2 million responses, averaged about 25,790 responses per month, and one feedback-driven report delivered 1.8x the expected blog traffic.

Brainly

Jakub Piwnik

Communications Manager