Case Study: GetResponse achieves customer-driven product improvement with Survicate

GetResponse’s Recipe for Success Turning Customer Insights Into A Great Product

GetResponse, an email marketing and automation platform, needed a better way to capture actionable customer feedback across the customer journey, from product research to retention. To do that, the company turned to Survicate and its surveys and integrations to better understand customer needs and improve decision-making.

Survicate helped GetResponse run email, website, in-product, CSAT, NPS, and CES surveys, plus integrate with Slack and Amplitude for deeper analysis. The result was a scalable feedback program with 320+ ongoing surveys, 3,000+ responses per month, and a +53% increase in NPS among paying customers versus 2020, helping GetResponse sharpen product development, positioning, and messaging.

GetResponse

Abby Hehemann

Head Of Product Marketing