Case Study: Bosch Australia automates Salesforce lead capture and doubles campaign capacity with SurveyVista

Bosch doubles campaigns and speeds lead follow-up in minutes with SurveyVista

Bosch Australia, part of the global Robert Bosch Group, was facing significant challenges scaling its promotional campaigns. Its manual process for capturing registrations was time-consuming and error-prone, leading to delayed lead visibility for sales teams and inconsistent data. The marketing team lacked real-time performance tracking and a scalable infrastructure, spending more time managing the process than running campaigns. They turned to vendor SurveyVista for a solution.

SurveyVista provided a fully automated, Salesforce-native system that connected promotional campaigns directly to the CRM. The solution eliminated manual data entry by using web-to-lead forms with conditional logic, ensuring standardized and complete data capture. As a result, Bosch Australia doubled its concurrent campaign activity without adding staff, reduced lead follow-up time from days to minutes, and saw a 20% increase in registrations due to simpler forms.

Bosch