Case Study: South Sydney Rabbitohs improves fan experience with SurveySparrow

South Sydney Rabbitohs is using NPS to turn fans into members through a fan-first approach

South Sydney Rabbitohs, one of Australia’s oldest National Rugby League clubs, wanted to better understand what their members and fans truly felt about the experience the club was delivering. Before working with SurveySparrow, they found previous feedback tools too expensive or too limited, and managing the data took too much time and effort.

Using SurveySparrow’s CX platform, the Rabbitohs collected feedback across email, app SDK, website embeds, and more, with a central dashboard to analyze NPS, CSAT, and fan sentiment. SurveySparrow helped them achieve a 100% completion rate, improve member experience, and make faster, data-driven decisions that streamlined operations and supported a stronger fan journey.

South Sydney Rabbitohs

Vicky Gerogiannis

Digital Marketing and Insights Manager