Case Study: Vector Networks increases survey response rates with SurveySparrow

How Vector Networks increased survey response rates using SurveySparrow

Vector Networks, a provider of customized IT solutions, needed to gain insight into their customers' experiences at various stages of the sales funnel. They struggled to identify which areas needed improvement and required a survey tool to effectively monitor perceptions after demos and during product evaluation.

SurveySparrow provided its conversational survey tool, which Vector Networks implemented via emails and pop-up widgets. This solution streamlined their feedback process and, thanks to features like the ability to embed surveys directly in emails, they achieved an instant increase in survey response rates. The insightful data gathered allowed them to create product maps and develop effective marketing strategies.

Vector Networks

Laura Lepore Bernhard

Communications, Events & Inbound Marketer