Case Study: Miinto Achieves 2X More Feedback and Stronger Satisfaction with SurveySparrow

How SurveySparrow's NPS Surveys Helped Miinto Enhance Customer and Partner Satisfaction

Miinto, a leading European online fashion platform, needed a better way to collect customer and partner feedback at scale. Its previous survey setup—using Hotjar for on-site surveys and a rigid custom solution for email NPS—was not mobile-friendly, was cluttered, and often led to low response rates and weaker feedback quality. SurveySparrow was brought in to help Miinto improve its customer experience research.

Using SurveySparrow’s NPS survey platform, Miinto was able to create a more accessible, mobile-friendly feedback experience with better logic and follow-up capabilities. The result was a 2X increase in responses, more reliable insights into what was working and what wasn’t, and stronger customer and partner satisfaction. SurveySparrow helped Miinto make more data-driven decisions and take targeted action based on actionable feedback.

Miinto

Paloma Truong

Director of CX & Customer Intelligence