Case Study: Amul improves 360-degree feedback and training insights with SurveySparrow

How SurveySparrow's 360-degree assessments changed GCMMF’s (Amul) growth strategy

Amul, officially Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), is India’s leading FMCG cooperative and the force behind the Amul and Sagar brands. Facing the need to strengthen employee training and development, Amul wanted a better way to run 360-degree assessments across managers and operations teams so employees could voice their training needs and competency gaps more clearly. SurveySparrow provided the employee experience solution used for these assessments.

SurveySparrow implemented customized 360-degree feedback surveys with custom roles and permissions, standardized question sets, white-labeled branding, and real-time response tracking. This helped Amul manage multiple feedback groups, adjust deadlines, and send reminders to improve participation. As a result, Amul gained detailed individual reports, identified strengths and development areas, and used the insights to design targeted training programs and partnerships with institutes such as IIMs and IRMA.

Amul

Gaurang Dixit

Sr. Manager - Human Resource Development