Case Study: Pechanga Resort Casino boosts guest satisfaction and ROI with SurveySparrow

How SurveySparrow Elevated Pechanga's Guest Satisfaction Efforts

Pechanga Resort Casino, one of the largest resort/casinos in the United States, needed a better way to track guest insights and satisfaction across its in-person hospitality experiences. The team was looking for SurveySparrow to help collect high volumes of feedback without being constrained by restrictive annual limits on contacts or responses.

With SurveySparrow, Pechanga implemented smart lists, audience management, seamless multi-channel sharing, custom reports, and highly customizable surveys to gather guest satisfaction, merchandise preference, and host service feedback. SurveySparrow helped Pechanga achieve a 40% increase in survey responses, stronger customer engagement, better ROI, and time and cost savings through improved segmentation and automated reporting.

Pechanga Resort Casino

Matthew Swanson

Director of Loyalty Marketing