Case Study: SOCAR boosts customer engagement with SurveySparrow

How SOCAR Leveraged SurveySparrow for a 2X Surge in Customer Engagement

SOCAR, a Malaysia-based car-sharing platform, wanted a better way to monitor customer satisfaction and gather actionable feedback as its user base grew. The company turned to SurveySparrow to run NPS and customer experience surveys, aiming to better understand customer emotions, identify pain points, and improve operational efficiency.

SurveySparrow provided SOCAR with customizable surveys, robust reports and dashboards, advanced logic, omnichannel distribution, and integrations that centralized customer insights in one place. As a result, SOCAR saw response rates increase by 15% and achieved a 2X surge in responses, while gaining real-time visibility into feedback to make smarter, more informed decisions.

SOCAR

Suhaida Sulaiman

Customer Experience, Assistant Manager