Case Study: Dorna boosts fan engagement with SurveySparrow

How Dorna Sports turbocharged viewer experience with data-driven insights

Dorna Sports, the organization behind MotoGP and the World Superbike Championships, wanted a better way to collect and analyze feedback from its large, diverse fan base. To improve customer satisfaction and understand viewer preferences more deeply, Dorna needed an intuitive experience management platform with time-saving survey creation, response logic, and strong customization capabilities.

Using SurveySparrow, Dorna created branded NPS and CSAT surveys with conditional logic to gather relevant feedback throughout the viewer journey. SurveySparrow’s dashboard and reporting tools helped streamline analysis and follow-up, leading Dorna to engage 80K+ users and achieve up to a 16% survey response rate, while also saving time and gaining better control over customer perception.

Dorna

Laura Garcia Llorca

CRM Campaign Manager