Case Study: Aqua-Tots Swim Schools increases response rates and improves NPS with SurveySparrow

How Aqua Tots increased response rates from 5% to 70% and improved NPS with real-time feedback

Aqua-Tots Swim Schools, a global leader in swim instruction, sought to elevate its customer experience with a scalable feedback system to replace a manual process using SurveyMonkey. Their challenges included low survey response rates of only 5%, an inability to track NPS effectively, and slow, reactive follow-ups due to a lack of automation and real-time capabilities. They partnered with SurveySparrow to find a solution.

SurveySparrow’s solution automated the entire feedback journey with branded NPS surveys, email distribution, and automated reminders. This provided the team with real-time dashboards and alerts. The results were a dramatic increase in response rates from 5% to 70%, enabling real-time follow-ups within 24 hours and providing the clear, actionable insights needed to improve their NPS and enhance their swim programs and facility experience.

Aqua-Tots Swim Schools

Aroua Ajmi

Operation Manager