Case Study: Godrej boosts employee engagement with SurveySparrow

Godrej refines their employee's journey using SurveySparrow

Godrej Consumer Products (Godrej) needed a better way to gather honest employee feedback during the uncertainty of COVID-19. Their existing employee engagement tools, including Amber chatbot and other service-provider-managed platforms, lacked anonymity, advanced customization, mobile friendliness, and the ability for Godrej to independently manage questions, reporting, and insights.

SurveySparrow provided a mobile-first, white-labeled, no-code conversational survey platform that Godrej could self-serve and customize to feel like a personal 1:1 conversation. With SurveySparrow, Godrej went live in 15 days, increased responses by 70%, and used the feedback to uncover global employee insights, improve collaboration, and make faster, smarter leadership decisions.

Godrej

Isha Goyal

Associate Vice President – HR