Case Study: Nissan achieves 35% higher survey response rates with SurveySensum

Nissan is achieving 40% of the survey response rates with Email & WhatsApp surveys

Nissan, a large automotive company, faced the challenge of collecting customer feedback with a very low 5% response rate using traditional phone surveys. This method was costly and time-consuming, preventing their CX team from gaining timely insights to improve the customer experience. They partnered with SurveySensum to address this issue.

SurveySensum implemented its platform, utilizing Email and WhatsApp surveys to replace the phone-based system. This solution dramatically boosted Nissan's response rate by 35% and saved 80% on survey costs. The vendor's tools for contact management and instant alerts also saved the team over 80 hours weekly on reporting, enabling them to act on feedback promptly.

Nissan

Blandina Siregar

Head of Customer Relations