Case Study: a major Indonesian bank captures real-time brand engagement with SurveySensum QR code feedback

How a Major Indonesian Bank Captured Brand Impact with QR Code Feedback at a Live Festival

A major Indonesian bank faced the challenge of measuring audience engagement and proving the ROI of its sponsorship at a live music festival. Traditional post-event feedback methods offered no live visibility or segmentation, making it difficult for the bank to understand which activations resonated, capture instant feedback, and optimize its presence in real-time. To solve this, the bank partnered with vendor SurveySensum and implemented its QR Code Feedback System.

SurveySensum’s solution involved deploying dynamic, branded QR codes across the event to capture real-time feedback through a mobile-friendly survey. The bank monitored responses live via a dashboard, allowing for immediate on-ground adjustments. This approach gathered over 500 real-time responses, revealed the top-performing zones, and helped drive conversions—40% of non-customers signed up or topped up on the spot. Furthermore, 70% of booth visitors rated their experience as fun and engaging.