Case Study: Leading Auto Expo boosts purchase intent and EV interest with SurveySensum QR feedback

How a Leading Auto Expo Used QR Code Feedback to Measure Brand Lift, EV Interest, and Purchase Intent

The customer, a leading auto expo, faced the challenge of measuring real-time brand perception and purchase intent across their event. They lacked the tools to track visitor sentiment for multiple car brands or capture individual-level insights on product interest, compounded by an inability to follow up with attendees post-event due to having no CRM or email list. They partnered with vendor SurveySensum to implement a QR code feedback solution.

SurveySensum’s solution involved designing quick mobile surveys and placing strategic, location-based QR codes in high-traffic zones. This allowed for the collection of real-time feedback, which was monitored on a live dashboard. The measurable impact was significant, including a 22% increase in purchase consideration among visitors, 32% of attendees planning a dealership visit, and a twofold higher interest in EV brands among first-time expo visitors.