Case Study: Honda achieves 70% survey cost reduction with SurveySensum

Honda motor is receiving real-time feedback while saving 70% of its survey costs

The customer, PT Astra Honda Motor, faced challenges in gathering real-time, quality customer feedback and in manually analyzing thousands of open-ended responses to identify top complaints. SurveySensum helped address these issues by replacing their previous method.

SurveySensum implemented WhatsApp surveys to gather real-time, honest feedback and utilized its text analysis tool to instantly identify key customer sentiments and complaints from open-ended data. This solution saved Honda 70% on survey costs, provided real-time feedback, and saved the team 8-10 hours on weekly analysis.

Honda

Adi Purwaputra

Customer Measurement Analyst