Case Study: Kuurne-Brussel-Kuurne engages 200+ attendees and captures contact info with Survey Anyplace

Using event games to engage attendees and collect information

Kuurne-Brussel-Kuurne, the promoter of the Kuurne–Brussel–Kuurne cycling race, needed a modern way to drive traffic to its Vélofolies exhibition booth and capture attendee contact information. To meet that challenge they worked with Survey Anyplace to create an interactive, video-rich quiz experience on iPads that would attract cycling fans and encourage participation.

Survey Anyplace provided a template-based mobile quiz (no app download required) loaded onto two iPads, incorporating video clips and branded content; participants competed for VIP tickets and answers were uploaded automatically for real-time scoring and management. The campaign engaged more than 200 visitors and captured their contact details with minimal effort, delivering measurable engagement and a format the organizers plan to reuse next year.

Kuurne-Brussel-Kuurne

Jeroen Meeuws

Event Organizer